What do you do to reinvigorate yourself in the leisure hours? Which is your favorite dish from Sagar Ratna’s menu? Continuous communication, an open door policy also adds positively to the process. Keeping a focus on the vision and mission brings everyone on the same platform. How do you motivate your team to work seamlessly for the value creation? Experience gained thru the years could be practically applied here to turn around this business financially. Partnering with the right franchisees to ensure that they maintain the same value system as the brand commands is also important.Īfter having worked with many eminent brands, how would you elucidate your journey with Sagar Ratna?īuilding a strong team, ensuring all have a shared vision, creating a culture of professionalism and a performance oriented approach is what I’m proud of. Apart from creating new products focus on employee morale and motivation is equally critical to ensure higher customer satisfaction. Engaging in price promotion or price subsidy needs to be more tactical and cannot be seen as strategic. Understanding the changing customer needs and being relevant is the most critical. What according to you are the crucial drivers for any restaurant’s longevity? Innovation in new products, staying relevant with the needs of the customer and focusing more on our southindianness is what we believe is keeping us on stronger ground. Frequency of visit to the same restaurant or food has seen marginal decline due to increased variety in the market.
has surely impacted spends per restaurant visit.
What kind of competition is Sagar Ratna facing in the current scenario? How do you plan to stay ahead of the competition without compromising on the quality?ĭecrease in spending or share of wallet due to higher competitive intensity, lack of an optimistic economic outlook etc. Focus in FY 17 is to open up in West and East markets and have more deeper penetration in a few states like Rajasthan, Bihar and UP. Under the new management since then it has grown to 90+ restaurants and in more states and towns. Tell us about Sagar Ratna, its journey and scale up plans.įounded by Jayram Banan in 1986, majority stake was sold in 2011 to a PE firm (IEP) when it was about approx. In an interview with the NRAI, Murali Parna, CEO of Sagar Ratna group, a casual dining restaurant chain which has been operating over the past 3 decades in the country, explains the importance of cultivating a culture of professionalism in the brand and shares his perspective on the Indian restaurant industry.
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